GetResponse claim to be the easiest newsletter tool available, with a tonne of pro features. This is a big claim, especially as their prices are so competitive. The Polish-based company’s global reach extends to 182 countries, and claim to engage over 1 billion subscribers every month! That’s a lot of emails.
Feature-wise, they do boast a lot more than most other email marketing services. From simple A/B testing, to custom landing pages; comprehensive design testing to video email marketing.
The landing pages are especially interesting as they are part of Conversion Funnel, a new feature that takes care of traffic generation and can even act as an online store including payment processing. Another feature that’s worth mentioning is their automation, allowing for advanced automated campaigns based on triggers/conditions such as sales or even location. Other tools offer automation, but most are not as powerful or user-friendly.
On higher-tier plans, you also get access to their webinar feature, as well as an inbuilt CRM - extras you don’t commonly see in email marketing platforms. It was certainly enough to capture our interest - and, eventually, our business (we now use GetResponse for many of our automated campaigns). So let’s take a deeper dive into this tool.
1. AUTORESPONDER 2.0
GetResponse provides the 2.0 autoresponder, which automatically sends out messages based on certain factors. For example, you can set up the autoresponder to send out newsletters on a specific date or broadcast special promotional messages to subscribers on their birthdays.
GetResponse even throws in some detailed guides on how to use their 2.0 autoresponder, which will help you increase subscriber engagement.
2. Email Editor
As with most email-marketing systems, GetResponse features an email creation tool. The email creator/editor lets you compose messages from scratch or choose from hundreds of pre-designed templates.
Other handy features that come with the GetResponse Email Creator include the ability to edit HTML code or preview the message before sending, as well as the spam checker tool. Once you’re done creating your email message, you can broadcast the message immediately to selected contacts.
Alternatively, you can use the time travel feature to send messages at a later time. This tool segments contacts by time zone then delivers messages when recipients are likely to check their mail.
3. Landing Page Creator
GetResponse goes beyond providing autoresponder services. It also offers the landing page creator as an extra tool should you require such a feature. However, this comes at an additional cost.
GetResponse is flexible with its landing page creator in that you can choose to host your page for free on a GetResponse subdomain or on a different server of your own choosing. The landing page creator is very intuitive as well. It lets users edit page elements with easy-to-use drag-and-drop tools.
4. A/B Split Testing
5. RSS To Email
SUMMARY
GetResponse offers plenty of useful features that have exceeded what most marketers would expect from an email marketing service provider. There are a lot of unique features that make GetResponse stand out, not least of which are the landing page creator and the ability to engage your contacts through live webinars.
For those looking to save money with long-term subscription plans, GetResponse’s lack of a refund policy on annual plans may be a bit of a turnoff. However, this email service provider still offers competitively priced plans on a month-to-month basis.
Best of all, GetResponse provides a wealth of features that can meet both small and large email marketing campaigns.
If you want to find out whether this email marketing platform is worth your hard-earned money, then sign up for the 30-day free trial to evaluate the product for yourself.
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