Expert Secrets Summary
- Author: Russell Brunson
- Launched in 2017 (the 2nd Edition released May 2020)
- Price: Free + Shipping ($9,95 in the United States or $19.95 international anywhere in the world)
- Sales page: CLICK HERE
- Amazon link: CLICK HERE
What is Expert Secrets Book?
- AUDIENCE
- MESSAGE
- Find your message
- Build a tribe
- And Change the world
The content inside this book is all about precisely what Clickfunnels does from ZERO to a hundred million dollars in sales in just three years.
Before going into the book’s content, we need to clarify what an expert is....
What is An Expert?
According to Expert Secrets, something special inside you. Something you know, you can teach. You already an expert. Most people think they are don’t have any skill; they haven’t good enough. Well, it’s true!
We’re all starting from ZERO and don’t know anything. However, something you experienced in your life started you on this path, which causes you to want to be more.
Information is really powerful. You can use it to attract interest, increase desire, demand attention, and sell. However, it’s not enough; you should learn how to apply the right information at the right time to succeed.
Inside Expert Secrets, Russell will teach you step-by-step to be becoming a thought leader and building the following people who will pay for your information.
The concepts, the scripts, the technology — everything you need is cover in the book. Now I am going to review the Expert Secrets content.
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Inside The Book
Expert Secrets has five-section, each section has 1–5 secrets. These secrets are connected and interrelated. It was like a piece of a puzzle in a big picture. Therefore you cannot separate and cannot skip any detail.
4 section includes:
- Creating your mass movement.
- Creating belief
- 10X Secrets: One-to-many selling
- Becoming Your Dream Customer Guide
Section 1: Creating Your Mass Movement
As I said before, there is so many experts in the world who have great advice and opinion but no one listening to them.
So, the first thing you need to start your business is to focus on building your audience. (It’s maybe offline, Facebook, blog, podcast, Youtube, Instagram…)
Russell found 3 things in common that helped people build a mass movement:
- They each had a charismatic leader or an attractive character.
- Each of them focused on a future-based cause that was bigger than themselves
- They each offered their audience a new opportunity
his section is all about HOW to create those “true fans”, how to target audiences. A true fan is people who will purchase anything from you.
Whatever the field you might be in, health, real estate, etc., you need to be able to show your followers where they are headed and convince them it is a place worth going with you.
He will teach you how to build your following, how to creating a culture of true fans from secrets #1 to secrets #6:
Become An Expert
Secrets #1: Finding your voice
How to find your voice, and move away from just selling a product or service… and toward creating offers, and finally leading a movement that Changes The Lives of Your Customers!
Secrets #2: Teaching your frameworks
The FRAMEWORK for teaching your frameworks…(the process for delivering your knowledge and skills in a way that helps your dream customers learn, and guides them STRAIGHT To The Result They Want!)
Secrets #3: The three core markets or desires.
He going to teaches you how to create your own “Blue Ocean” In A “red market”, that sets you up ass The Category King Of Your Niche… And leave all your competitors fighting over the scraps in your category.
The New Opportunity (Your Offer)
Secrets #4: The new opportunity
The only thing that causes your dream customers to move toward your offer (or not move at all)… Understand this one concept, and it will forever change how you communicate with your customers.
Secrets #5: More Money for the same framework.
How to re-package the same content you’ve been selling in a different way, that adds new value for your customer that they’re willing to pay a higher price for!
The Future-Based Cause (Your Movement)
Secrets #6: The Future-based caused.
Give your followers hope of something better that’s coming… So they build excitement and anticipation for the change you’re about to offer them! (this is the third stage of becoming the expert).
Section 2: Creating a Belief
After understanding who you must become and what must create to start building your mass movement, create the vehicle for change that you have offering to people (new opportunity) from the first section, we are going to create belief.
Why? Very simple, belief allows your follower to be more receptive to the opportunities you’re offering. In short:
- Belief creates the customer.
- Belief creates the results.
Let’s go through all secrets inside:
Secrets #7: The Epiphany Bridge.
How to create a powerful “a-ha” moment for your customers that gives them clarity on how to solve their problem…
So that they’ve already pre-sold themselves on your solution before you’ve even made the offer!
Secrets #8: The Hero’s Two Journeys
The two-part “Journey” framework that simplifies story structuring and the key to making sure your message has a maximum emotional impact as a great storyteller!
Secrets #9: The Epiphany Bridge Script
The script that turns a quick engaging story or experience into a pivotal light-bulb moment for your dream customers that leaves them already sold on the solution you’re about to offer!
Secrets #10: The Four Core Stories
The 4 stories you can use together to rewrite the stories that are in your dream customer’s head that aren’t serving them, or telling them they can’t…
Section 3: “10X Secrets”: One-To-Many Selling
Now, you know how to create your own mass movement and how to build up your followers’ beliefs. So you can introduce them to new opportunities that can change their life.
Section 3 is talking about sales.
Russell takes over 10 years to create and master the scripts. You will learn it in the next 5 secrets.
Secrets #11: The Perfect Webinar Framework.
The detailed step-by-step framework that builds massive value for your customers, pre-sells them on your offer (so you don’t have to do any actual selling), and motivates them to buy right now! (Russell uses this every single time i go on stage (or a webinar) to deliver a presentation where I make an offer.)
Secrets #12: The Big Domino
How To Knock Down Your Customer’s MAIN False Belief That Is Keeping Your Customer From Saying “YES!” To Your Offer… (Once This Happens, All Of Their Other False Beliefs Will Come Crashing Down!)
Secrets #13: The 3 Secrets
Use This 3-Part Story-Selling Framework To Squash Your Customers’ False Beliefs BEFORE They Even Have A Chance To Think Of Them… And Rebuild Belief Patterns That Inspires Them To Take ACTION And Change Their Lives!
Secrets #14: The Stack and Close
The Exact Script To Use To Easily Transition You From The “Content” Part Of Your Presentation To Making An “Offer” And Closing The Sale (Here’s A Detailed Break-Down Of What To Say Slide-By-Slide!)
Secrets #15: Trial Closes
Inside Secrets #15 you can get 16 Mini-Closes That You Can Layer And Plug Into Your Presentation To Help Persuade Customers to Buy Your Offer (Russell combine these closes almost anytime he’s going to ask somebody to make an investment with him!).
After all…
The Perfect Webinar Framework is one of my favorite scripts that I’ve learned from him. don’t think this script only works for webinars. It’s still working for video sales letters, teleseminars, webinars, stage presentations, email sequences, and more…
It should probably be titled the “Perfect Presentation”
Section 4: Becoming Your Dream Customer’s Guide
Secrets #16: Testing Your Presentation live
The 7-Day schedule you should follow EVERY week for an entire year to “test and tweak” your presentation…or until you hit the Two Comma Club (whichever comes sooner!)
Secrets #17: The Perfect Webinar Shortcut
Use This Perfect Webinar SHORTCUT, And Get Your FULL Presentation Created In Just 10–15 Minutes… (This Works GREAT For When You Need To Get An Offer Out To Your Audience FAST And Don’t Have Weeks Or Days To Plan Out A Traditional Perfect Webinar!)
Secrets #18: The 5-Minute Perfect Webinar
This Script Chops Your Perfect Webinar Down To Just 5 Minutes… without cutting the value of your offer! (Use This For FB Lives, Sales Pages, And When The Product You’re Selling Is Under $100!)
Secrets #19: Plugging “Expert Secrets” into Value Ladder
AND, How To Weave ALL Of These Stories, Scripts, And Frameworks Inside This Book Into Different LEVELS In Your Funnel (And Even Outside Your Funnel), So You Can Guide Your Dream Customers Straight Toward The Result They Really Want!
Conclusion
Now, I want to hear from you. What do you think about my Expert Secrets review? My goal is to help you understand everything before you buy this book.
Whether you’re selling physical products or info products. Expert Secrets still work for you. If you have any questions or opinions, either way, let me know and leave a comment below.
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